I can create original English content for a wide range of topics and tailored for a variety of different formats. Whether it’s to present a product, motivate sales, explain a concept, draw attention or inform a target group – I believe that good content is content that achieves a goal.

But there’s more to creating content than putting words on a page. I have experience in concept development, content structure, long-term content planning and analyzing pre-existing content – examining all aspects of the content makes it more effective.  

MARKETING & ADVERTISING

• Advertisements

• Email campaigns

• Design briefs

• Award texts

• Video content

ONLINE & ECOMMERCE

• Product descriptions

• Services descriptions

• Websites and apps

• Terms of use

• SEO and blog articles

PRESS & PUBLIC RELATIONS

• Press releases

• Press kits

• Presentations

• Company bios

• Newsletters

CULTURAL & MUSEUM

• Articles

• Exhibitions

• Programs

• Artist vitae

• Newsletters

CONCEPT DEVELOPMENT

Content is more than an error-free text with a pleasant tone of voice. Developing a concept that supports business and information goals is essential. I can develop a content concept for a range for fields and formats.

CONTENT PLANNING

Part of good content creation is knowing when to release it to your audience. Too much content will make overwhelm them and too little may make them forget about it – and you. I can develop a content schedule with the right balance.  

CONTENT STRUCTURE

Developing great content can move your business or organization forward – putting it in the wrong spot can do exactly the opposite. Creating the right structure for the right content is more important than ever.

CONTENT ANALYSIS

Online content in particular is often shoved out the door with little consideration of how effective it was – but knowing who saw it and whether or not they found it useful is the jumping off point for better content in the future.